Our Story

With 50 years of company history Canadiens is a rare case of business seamless company course, based on a solid and constant growth. Trough the time the company has been able to adapt both is organization as the products offer, in order to comply the changing production and market conditions. Within the clothing business, the company has built a name for serious practices and reliability. Always investing in marketing support for its brands, to put the right light on its products quality and up to date style.

In this year the first artisanal productions make its debut. The company at this time is named A&S, acronym for “craftsmanship & sport”, born as a little workshop for custom fit sport supplies, particularly specialized in football (soccer) custom made shoes and balls, at first for local teams, then spreading to the national level pro players. The actual entrance into the clothing business, starts with teamwear is introduced into the company’s product range: at the beginning of course for football (soccer), then to the, at the time, emerging team sport like basketball and volleyball.

The company expands and competences are diversified. At this stage the company specializes in the mountaineering wear, developed specifically for scientific-sport expeditions: based on these demanding tests, the products are engineered, to be offered to the most demanding consumer.

The company makes the most the acquired know how, developing the very first skiwear collection, under the brand aesse technical equipment®: It is an instant hit. In the same year, the company faces the generation swap, the new (and current) trade name is born: aesse s.r.l.

The company’s brand aesse – technical equipment® acquire a leading position in the skiwear market, visible as uniform of the most prestigious national and international ski schools. Aesse s.r.l. becomes one of the first company to introduce a new generation of performing textiles products into its range of products, e.g. Gore-Tex®, Windstopper® e Polartec®. These are the times of the ski world cup sponsorship, aesse brand is shown as official partner of multiple top notch competition stage (e.g. Wengen, Cortina etc…).

In this crucial period, the company targets the sportswear market as its new commercial expansion field: the very first Les Explorateurs Canadiens® capsule collection is born: a limited range of outerwear jackets with the typical Canadian dna. The origin of this project benefit the official endorsement from the Canadian authority, whom approves philosophy and contents, giving also its support trough initial co-marketing joint activities.

Canadiens® collection grows season after season, till it becomes a complete total look offer, under the urban sportswear spirit. In the same year the Canadiens® Junior collection is introduced: a range including kid, girl and baby, for the “young urban explorer”.